New Year Decorations & Seasonal Accessories | Kagamimochi & Mizuhiki Ornaments, Children's Hair Accessories

お正月は、日本で最も古くから受け継がれてきた大切な行事。

その中でも、生まれて初めて迎える「初正月」は、お子さまの健やかな成長を願う特別なお祝いです。

人形の徳永では、オリジナルセレクトをはじめ、人気のPucaシリーズや作家ものまで、他にはない特別なお正月飾りを豊富に取り揃えております。

店舗でもオンラインでも、心に残る一品とのご縁をお届けいたします。

Popular Hagoita Ranking

Introducing products viewed by many customers

Popularity Ranking of Hamabow Items

Introducing products that many customers are viewing

【 What is the First New Year? 】

"Hatsu-shogatsu" refers to the first New Year a baby experiences after birth.
In Japan, it has long been a tradition for families to celebrate the beginning of the New Year by wishing for their child’s healthy growth and protection from illness and misfortune.
"Hamayumi" (ceremonial bows) and "hagoita" (decorative wooden paddles) are traditional New Year decorations displayed with these wishes in mind.

Hagoita are believed to "ward off" misfortune through the act of hitting a shuttlecock,
while hamayumi, true to their name, have long been cherished as lucky charms to "break through evil."

At the start of a new year, we pray for safety and healthy growth in the days to come.
It is a uniquely Japanese celebratory tradition, giving form to a family's heartfelt wishes.

Q & A

Frequently Asked Questions about Hagoita and Hamayumi

What are hagoita and hamayumi?

Hagoita paddles and Hamayumi bows are traditional protective ornaments displayed for a baby's first New Year (Hatsu-shogatsu) to pray for protection from evil, the warding off of misfortune, and good health.

Why are hagoita and hamayumi displayed for girls and boys, respectively?

There is a custom of gifting hagoita paddles to girls and hamaya bows to boys; the hagoita carries the meaning of "warding off misfortune" (from the movement of the shuttlecock), while the hamaya bow holds the meaning of "using the bow to defeat evil."

Who should give Hagoita and Hamayumi?

Traditionally, it is often gifted by the maternal grandparents or relatives, but nowadays, there are also cases where the parents themselves prepare it or the two families share the cost.

What are the key points for choosing Hagoita and Hamayumi?

Key points to consider include:

・Size balance and available space
・Design and color (whether it blends with your interior)
・Material, quality, and finish (ensuring it stays beautiful for a long time)
・Availability of personalization options, such as name tags

If you have any other questions, please feel free to contact us.

Can you add a name to it?

Yes, we offer personalization services for select hagoita and hamayumi items.
Adding your child's name or birth date makes for an even more special commemorative ornament.

Where is a good place to display it?

We recommend spaces where people gather and that are easily visible, such as the living room or entryway.
However, to ensure they last longer, avoid direct sunlight or humid areas and display them in a stable environment whenever possible.

Is it okay to display Hagoita and Hamayumi every year?

Yes, you are welcome to display them every year.
Hagoita paddles and hamaya bows are protective ornaments gifted for a child's first New Year, but you can continue to display them as New Year decorations every year after their first, wishing for your child's healthy growth.

As you continue to display them as your child grows, they become a cherished tradition that marks the milestones of your family's journey.

What should I do if there are any cracks, scratches, or defects?

Should your item arrive damaged or defective, please contact us promptly upon receipt, and we will arrange for a replacement.
While we pack our items with great care, please feel free to notify us via the [Contact Us] form should any issues arise.