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Gogatsu doll

 


A special piece you won’t find anywhere else.


We offer a wide selection of original May dolls available exclusively online.
You can take your time at home to choose the perfect piece for your family.

 
 

How to choose a May doll that fits your lifestyle


We offer a variety of May dolls, categorized by type and price, so that you can choose the perfect one to suit your family's lifestyle, display space, and personal preferences.

Please take your time and enjoy finding your ideal piece.

 
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Please take your time choosing the perfect piece for your family.

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Gogastu Ningyo Name Banner 

 Matching [Name Banners & Name Signs] 

 
受け継がれる技と、力強さを

作家紹介


Artists who create May dolls with their own unique sensibilities while inheriting traditional techniques.

We introduce their dedication to materials, tailoring, and expression, as well as their passion for craftsmanship.

 
 

Bessho Jitsumasa

An armorer who crafts armor entirely by hand, utilizing traditional techniques such as metal carving, metal hammering, and decorative cutting.

By studying armor from the Heian to Edo periods, the artisan pursues a sculptural beauty that combines strength with elegance.
They create distinguished kabuto (helmet) displays that harmonize with contemporary living.

別所実正
別所実正兜

Tatsuhiro

A doll artisan who pursues the creation of authentic armor through masterful lacquer techniques and delicate craftsmanship.

While upholding traditional methods, they achieve a refined aesthetic beauty that harmonizes with modern living.
Their helmet displays, embodying both profound gravity and elegance, are exquisite pieces destined to be cherished for generations.

辰広
辰広

Tomomi Kato

The first certified master of traditional Japanese armor craftsmanship.
Carrying on the traditional techniques of Edo-style armor across three generations, we create exquisite suits of armor and helmets based on rigorous research into authentic pieces.

By fusing traditional preservation with modern techniques, our works possess a high degree of perfection and elegance that captivates many people.

加藤鞘美
加藤鞘美兜

Koichi Ko

An artisan carrying on the traditions of two crafts: Edo Kimekomi dolls and Edo festival dolls.

We create our own prototypes from head to body in-house, giving each doll its own unique expression.
Our lovely expressions and elegant styles, which harmonize with modern living, are cherished by many.

幸一光
幸一光五月人形

【 What is Tango no Sekku? 】

"Tango no Sekku" is an exorcism ritual that was held on the Day of the Horse in early May, and it is counted as one of the five seasonal festivals.

In ancient China, there was a custom of using sweet flag (shobu) and medicinal herbs to ward off evil spirits and pray for good health during this season, when the change in weather often caused illness. This practice was transmitted to Japan and eventually became established as an event on May 5th.


In Japan, because the sound of "shobu" is associated with "shobu" (valuing martial spirit), it spread among the samurai society as an event to pray for the growth and success of boys, and in that process, the custom of displaying May dolls, helmets, and carp streamers (koinobori) was born.

Carp streamers are a symbol of the wish for children to "grow up strong and overcome difficulties," based on the legend of a carp that swims up a fast-flowing river to become a dragon.
In addition, helmets and armor embody the prayer for children to "be protected from misfortune and grow up healthy."

Tango no Sekku has been passed down through generations in Japanese families as an event to pray for the healthy growth and happiness of boys.
It carries the timeless love of families who wish for the healthy growth and happiness of their children.

≪ Why Tokunaga Dolls are Chosen ≫

節句を知り尽くした、徳永こいのぼりの確かな安心感
 

Peace of mind backed by Tokunaga Koinobori, the experts in traditional seasonal festivals.

 

Supervised by Tokunaga Koinobori, experts with an intimate knowledge of festival traditions.

With our discerning eye for quality, we offer a selection of May dolls you won't find anywhere else.

他にないオリジナルの節句人形
 

Unique, one-of-a-kind May dolls crafted with exceptional quality.

 

We offer a wide selection of original Boys' Festival dolls that you won't find anywhere else.

Each piece is carefully crafted by artisans who bring out the natural beauty of materials such as wood, fabric, and metal.

The warmth unique to handmade items and their exceptional quality are what make them so appealing.

暮らしに寄り添うサイズ
 

A size and aesthetic that complement everyday life

 

Based on designs that blend naturally into modern living, we carefully select items that you can enjoy displaying year after year without any fuss.

節句を知り尽くした、確かな安心感
 

Unrivaled peace of mind, backed by a deep mastery of seasonal traditions.

 

79 years in business. Tokunaga Koinobori has long been dedicated to the culture of seasonal festivals.

As a retailer of Hina dolls, we continue to offer high-quality festival dolls that you can choose with peace of mind.

ご祈祷付きで安心して迎えられる
 

Praying for healthy growth and protection from misfortune, with a prayer ritual for your peace of mind.

 

All May dolls have been prayed over to wish for your child's healthy growth and protection from harm.

These festival decorations are imbued with heartfelt wishes, allowing you to welcome them into your home with peace of mind.

節句を知り尽くした、徳永こいのぼりの確かな安心感
 

Peace of mind with our memorial service proxy when it's time to let go.

 

A memorial service agency that allows you to let go of May dolls that have served their purpose as your child grows, with a sense of gratitude.
The peace of mind that comes with knowing you can entrust them to us until the very end is another unique feature of Hare to Kurasu.

Q & A

Frequently Asked Questions about Gogatsu Ningyo (May Dolls)

What is the first seasonal festival (Hatsu-zekku)?

 
 

Hatsu-zekku refers to the first seasonal festival celebration a baby experiences after birth.

For boys, the first festival is the "Tango no Sekku" (Boys' Festival) on May 5th, and for girls, it is the "Momo no Sekku" (Girls' Festival) on March 3rd.

For a girl's first festival, Hina dolls are displayed, and family and relatives gather to share a celebratory meal.

It is an important event imbued with the wish that the child will grow up healthy and happy.

Who is supposed to buy the Gogatsu ningyo?

 
 

According to traditional custom, it has been customary for hina dolls to be a gift from the maternal grandparents.

This is said to stem from the consideration of not imposing on the family the daughter married into, as well as the custom of the mother's family wishing for the healthy growth of their grandchild. However, nowadays, it is common to decide through family discussion rather than adhering strictly to old customs. Sometimes the cost is split between both families.

What is more important than who buys them is the wish for the child's happiness.

It remains a gift from grandparents or parents to welcome the Gogatsu-ningyo (May dolls), and they are cherished as a "once-in-a-lifetime protective charm for the child."

When should Gogatsu-ningyo (May dolls) be displayed?

 
 


There are no strict rules regarding when to start displaying them, but generally, many people begin between late March and mid-April, after the spring equinox. Setting them up too late may be considered "one-night decoration," which is often regarded as bad luck.

There are no set rules for when to put them away either, but as they are seasonal decorations, it is desirable to choose a clear day in May to store them to avoid humidity.

Do the second and third sons also each need a doll?

 
 


Traditionally, the custom is to prepare a set of May dolls for each child, as each set carries the significance of celebrating the individual child's name and growth.

However, many families choose to have just one set due to space or budget constraints, and there are cases where siblings share a set. Regardless, it is important to make a choice that respects the children's feelings and your family's situation.

Do I need both the exterior and interior decorations?

 
 


Outdoor decorations (such as carp streamers) and indoor decorations (such as samurai helmet or armor displays) each have different meanings and atmospheres. Outdoor decorations, like carp streamers fluttering in the wind outside, create a visible sense of celebration. Indoor decorations create an atmosphere for quietly celebrating the festival inside the home.

However, there is no rule stating that both are mandatory. Depending on your living environment, available space, and budget, it is perfectly fine to choose just one or to decorate in a way that suits the style of your parents and family.

What types of May dolls are there?

 
 

May dolls (gogatsu-ningyo) are seasonal decorations that give form to the wish for a boy's healthy growth.
There are various types available to suit different styles, display locations, and lifestyles. Here, we introduce the most representative types in an easy-to-understand way.

[Kabuto (Helmet) Decorations]
These are the most common and popular type of May doll. This simple display centers around a kabuto (helmet) and embodies the meaning of "protecting oneself" and "warding off misfortune."

[Yoroi (Armor) Decorations]
These are full-scale displays that include not just the helmet, but the armor as well. They range from faithful reproductions of ancient military gear to designs that harmonize with modern living. Armor is a symbol of "strength and protection," representing the wish for the child to grow up brave and strong.


[Koinobori (Carp Streamers)]
Koinobori are also frequently enjoyed as decorations for the Boys' Festival.
In addition to outdoor displays that come with a streamer, there are also indoor mini-carp streamers and tabletop sizes available to choose from based on your living environment.
Koinobori are symbols representing the wishes for "living powerfully" and "career success."

Are there any tips for how to display and where to place May dolls?

 
 

When displaying your Gogatsu ningyo (May dolls), it is important to first choose a spot that is easy to view from the eye level of your family and guests.
Utilizing tall furniture such as sideboards, chests of drawers, or shelves allows you to naturally appreciate the beauty of the kabuto (helmet) and yoroi (armor) at eye level.
It is traditionally recommended to face the display toward the southeast (tatsumi direction) whenever possible, while avoiding a north-facing position, as it is considered to have strong yin energy and poor sunlight.
Additionally, avoid bay windows with direct sunlight, areas with high humidity, or spots where air conditioning blows directly. The entryway is considered a "low-status" space and is not suitable for seasonal decorations.
We recommend a living room or Japanese-style room that is less affected by sunlight and humidity, and using a sideboard or chest to add some height, which allows you to fully enjoy the beauty of the May dolls and the charm of their costumes.
By simply adjusting the height and placement of your furniture, you can enhance the time spent relaxing with your family on this festive day, celebrating your child's growth even more richly.

Are there any tips for choosing a May doll?

 
 

Start by thinking about where in your home you will display them, and the size and style of the Hina dolls that will suit your space will naturally become clear.
Measure the width and depth of the display area to ensure there is enough space. If your shelf or table is not large enough, you can also realize your vision by using a bit of ingenuity, such as cutting a board to extend the surface area.

If you are unsure or have any questions, please feel free to contact us. We would be happy to help you find the perfect Hina dolls for you and your family.

Customer Testimonials

家族みんなで選んで、大切な節目を迎えられました

 
 

We chose this May doll after discussing it as a family in preparation for our child's first Boys' Festival.

The colors are even more sophisticated than in the photos, and the craftsmanship is exquisite; the whole family fell in love with it immediately.
Once we set it up, the entire room became filled with the clear, serene atmosphere of the Boys' Festival, and we find ourselves admiring it every day, saying, "It looks so cool."

The time spent preparing the display has itself become a wonderful family memory.



Y family, Saitama Prefecture

初節句にふさわしい、凛とした佇まいに満足

 
 

I debated choosing a more compact one, but this May doll has a quiet beauty despite its strong presence.


Now that I’ve actually displayed it, I can see it is more solidly crafted than I expected, with great attention to detail.
My wish for my child's healthy growth has naturally grown stronger, and setting it up has become a pleasure for me now.


K, Tokyo

問い合わせの対応が丁寧で、安心して決められました

 
 

When I inquired about whether the size would fit my display space before purchasing, I received a very courteous response.

The advice on how to display it and the detailed explanation of the sizing gave me peace of mind, which was the most important thing.

The helmet decoration I received is even higher quality than it looked in the photos, and the packaging had a sophisticated feel.
I am now looking forward to displaying it every year when the festival season arrives.


Kanagawa Prefecture, H

贈りものとして選んで、本当に良かったです

 
 

I gave a Puca koinobori as a first seasonal festival gift for my older brother and his wife.


I couldn't see the actual product before sending it, but after they received it and sent me photos, I was happy to see how stylish it looked and how much they appreciated it.

Being able to purchase it with peace of mind from the official Puca online store, and being able to choose such a special gift, has become a fond memory.


Kyoto Prefecture, T

写真の組み合わせが参考になり、理想の飾り付けができました

 

The photos of display ideas and set examples on the product page were very helpful.


It was our first Tango no Sekku, so I was unsure about what to prepare, but being able to visualize it while looking at the photos was the deciding factor.
When we arranged the decorations that arrived, they had the same sense of unity as what we saw on the page, and they made for a wonderful background when we took family photos.


Osaka Prefecture, M

 

選んで良かったと実感。これからの季節が楽しみです

 

As I was preparing for the Tango no Sekku festival and searching for a May doll, I was drawn to this elegant, understated design.


The description "it changes the atmosphere of the season just by displaying it" is perfect; putting it out makes our entire home feel quietly bright and festive.
I hesitated a little before buying it, but I am so glad I chose this one.
I feel that my appreciation for celebrating seasonal traditions has naturally deepened.


Aichi Prefecture, S-sama

 
Children's Day

Blog


From the meaning and origins of the Boy's Day festival to how to display May dolls and ideas for enjoying the holiday.
We provide information to make your family's special festival even more vibrant and memorable.