A simple, high-quality set of Japanese-made building blocks
that lets you feel the warmth of wood

 

Made with highly safe, domestically produced paint, all of which is applied in Japan.
The paint is characterized by its warm, soft colors and gentle finish that brings out the natural beauty of the wood. It is safe even if children lick or put the blocks in their mouths, making it perfect as a baby's first set of building blocks.

Starting with teething, children can enjoy a variety of activities as they grow, such as exploring changing shapes by knocking them down and stacking them.
The beautiful colors, the pleasant sound of wood clashing together, and the unique feel of natural wood help nurture a rich inner life.

 

A wooden box that makes cleanup easy

　

 

The bottom of the special house-shaped wooden box is printed with a guide for the building blocks, making cleanup easy. After playing, children can enjoy tidying up as if they were playing a puzzle game.

 

Peace of mind with after-sales support

 

To ensure children can enjoy them for many years, the after-sales support is comprehensive, including the purchase of replacement building block pieces if any are lost during play. Children can play with complete peace of mind.

Materials and techniques
all made in Japan
for carefully crafted wooden toys

 

 

Edinter's "NIHON Series" is a carefully crafted wooden toy series where everything, including the materials, paint, design, and craftsmanship, is made in Japan.

 

We use Japanese zelkova, a wood well-suited for long-lasting use.
Japanese zelkova is hard and resilient, making it resistant to scratches and cracks, and is ideal for furniture, musical instruments, and crafts.

It gets its name from its leaves, which resemble the tiles of a Japanese farmhouse roof, and is a deciduous tree that can grow up to 20 m tall with a trunk diameter of 1 m.
Its beautiful, smooth white wood is highly prized as a durable material.

 

Domestically produced paint is used.
We carefully consider the characteristics of the wood being painted to achieve a warm, soft finish.
We use only paints that are safe even if licked or ingested. This paint is characterized by its natural color that brings out the beauty of the wood.

 

A desire to make good things—refined sensibilities and techniques shine through.
We carve shapes that make the most of the wood's characteristics, add easy-to-grip rounded edges, and continue to pay attention to the smallest details that no one else might notice. Good things are born from the hands of woodworking artisans with such dedication.

　

 

 

A set of building blocks made from Japanese zelkova and carefully handcrafted by Japanese artisans.
Japanese zelkova is resistant to scratches and cracks and is also used as a furniture material. The edges are rounded and carefully sanded to prevent injuries.

 

 

GENI
About Edinter

 

 

GENI was born from the establishment of a preschool.
At the time, wooden educational toys were only available as expensive imports from Europe. That is why we began planning and manufacturing our own wooden educational toys.

 

 

The origins of Edinter's craftsmanship lie in the preschool established in 1988.
At this preschool, children from ages 0 to elementary school age developed their sensitivity, creativity, and thinking skills through play using their five senses. Through trial and error with early childhood education experts and children, we developed valuable toys. We offer the GENI series, where everything from safety and design to materials is backed by sound reasons. It is a brand that provides reliable educational toys to support children's growth.

 

 

With a focus on safety and quality, we offer products with warm designs that nurture sensitivity and learning. We have a wide variety of items that promote growth through play, such as building blocks, puzzles, and role-playing sets. With the philosophy of "nurturing the heart through play," they are widely loved in homes and childcare settings. Their environmentally conscious product design is also a key feature.