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Hina dolls

 
 


A special set found nowhere else.


We offer a wide selection of original Hina dolls available exclusively online.
You can take your time at home to choose the perfect set for your family.

久遊ひな
 
 

How to choose Hina dolls that fit your lifestyle


We offer a range of Hina dolls categorized by type and price so that you can choose the perfect set to suit your home, display space, and personal wishes.

Please take your time and enjoy finding the one that is perfect for you.

 
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Please find your favorite Hina dolls.

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 Matching [Name Banners & Name Signs] 

 Hina Doll Name Banner 
 
受け継がれる技と、美しさ

作家紹介

 

Artisans hand-picked by Tokunaga Dolls.
We present their inherited techniques and passion for craftsmanship.

 

Kuyu Shimizu


A delicate sensibility unique to women, and
a flexible approach unbound by conventional thinking.

With refined craftsmanship and an aesthetic sense,
this female Hina doll artist has built a world all her own.

清水久遊
久遊ひな

Chiyo Shibata


Time-honored craftsmanship combined with
a refined sensibility.

A Hina doll artisan who discovers new beauty while rooted in tradition, expressing a unique worldview.


家千代
家千代ひな

Koiko


Rooted in the aesthetic sensibilities of Edo, we give form to refined designs with a gentle expression that harmonizes with modern life.

An Edo Kimekomi doll artisan who continues to pursue the creation of dolls that connect people's hearts while remaining in tune with the times.

幸一光
幸一光ひな

Mataro



While rooted in tradition, we incorporate modern sensibilities to express an elegant and refined worldview.

Along with an aesthetic passed down through generations, we continue to pursue the creation of dolls that resonate with the times.

真多呂
真多呂ひな

【What is Hinamatsuri?】

The "Peach Festival" (Momo no Sekku) refers to an event held in early March on the Day of the Snake to ward off evil spirits.
It is officially known as the Joushi no Sekku (Festival of the First Snake).

In ancient China, there was a custom of purifying oneself near the water on this day to banish misfortune, and this practice was later introduced to Japan.
In Japan, it merged with customs such as "nagashi-bina," where impurities were transferred onto paper dolls and set adrift in rivers,
and it eventually became established as an event held on March 3rd.

The festival on March 3rd is called the "Peach Festival" because it coincides with the season when peach blossoms bloom.
Since ancient times, the peach has been considered an auspicious flower, believed to ward off evil and bring longevity and prosperity to descendants.

For this reason, it has become widely cherished as an event to pray for the healthy growth and happiness of young girls.

≪ Why Tokunaga Dolls are Chosen ≫

他にはないオリジナル雛人形の豊富さ
 

A wide selection of unique, original Hina dolls.

 

At Hare to Kurasu, we cherish things that fit today’s lifestyle, are beautiful, and hold meaning, offering a wide selection of hina dolls you can only find here.

You will find “hina dolls chosen with heart,” rather than mass-produced items.

暮らしに馴染む佇まい・サイズ感
 

A design and size that blends into daily life.

 

We have curated a selection of compact, easy-to-display Hina dolls tailored to modern living spaces.

We carefully select them not based on "whether they can be displayed," but on "whether they can be enjoyed year after year."
We hope you will continue to enjoy the Hina Matsuri festival forever.

毎年のひなまつりが楽しみになる「ひな手帖」
 

"Hina Notebook": Make every year's Doll Festival something to look forward to.

 

We provide our original booklet, "Hina Notebook," to customers who purchase Hina dolls.

It offers a gentle and thorough guide to the origins and significance of Hinamatsuri, when to display and put away the dolls, and how to enjoy the festival at different ages.

節句を知り尽くした、確かな安心感
 

Proven peace of mind from masters of traditional seasonal festivals.

 

In business for 79 years, Tokunaga Koinobori has long been dedicated to the culture of seasonal festivals.

We operate a shop specializing in hina dolls, continuing to offer high-quality, reliable selections.

ご祈祷付きで安心して迎えられる
 

You can welcome it with peace of mind, as a prayer service is included.

 

Hina dolls are like "protective charms" that wish for a child's healthy growth and happiness.

Because they carry the hopes and wishes of your family, we ensure they are crafted in a way that you can welcome them with complete peace of mind.

節句を知り尽くした、徳永こいのぼりの確かな安心感
 

The reliability and peace of mind that only Tokunaga Koinobori can provide, with their expert knowledge of traditional seasonal celebrations.

 

As children grow, there may come a time to part with their Hina dolls.

We offer a "memorial service agency" to send off Hina dolls that have fulfilled their role with gratitude.
From the moment you welcome them into your home and beyond, we are here to support the time you share with your Hina dolls.

Q & A

Frequently Asked Questions About Hina Dolls

Who is supposed to buy the Hina dolls?

 
 

According to long-standing tradition, Hina dolls are given by the mother's parents.

It is said that this custom originated from the desire of the mother's family to wish for their grandchild's healthy growth, while also being considerate so as not to impose on the family the daughter married into.
However, nowadays, it is common to decide through family discussion rather than strictly adhering to old traditions. Sometimes the cost is shared between both sets of grandparents.

What is more important than who buys them is the wish for the child's happiness.

The significance of receiving Hina dolls as a gift from grandparents or parents remains unchanged, and these dolls will be cherished as a "once-in-a-lifetime protective charm" for your child.

Do my second and third daughters also need dolls of their own?

 
 

Hina dolls are considered protective talismans that act as a substitute for the child to shield them from misfortune.

For this reason, it has long been believed that "each child should have their own set of Hina dolls," and it is considered ideal to prepare individual dolls for second and third daughters as well.

However, due to modern housing conditions and limited display space, many families now find creative solutions, such as displaying smaller sets or adding "personal talismans" like name banners or Ichimatsu dolls.

Even if they are small, it is wonderful to ensure that each child has their own Hina dolls.

Where should I display the Hina dolls?

 
 

When displaying Hina dolls, it is important to first choose a location that is easy to see at the eye level of family members and guests. Utilizing tall furniture such as sideboards, chests of drawers, or shelves allows you to enjoy the beautiful expressions and costumes of the dolls from a natural perspective.

It is also considered better to pay attention to the direction in which they are displayed. It is said that they should ideally face southeast (tatsumi), and it is advised to avoid facing north, as it is believed that the "yin" energy is strong there and it lacks sunlight.

Avoid placing them in areas exposed to direct sunlight, such as bay windows, as well as humid areas or places where air conditioner vents blow directly on them. These conditions can cause the colors to fade and the costumes to deteriorate. The entranceway is considered the "lowest" position in a home and is not appropriate for festival decorations.

We recommend rooms like the living room or a Japanese-style room, which are less affected by sunlight and humidity. By placing a sideboard or chest of drawers there, you can protect the Hina dolls from sunlight and humidity while creating a space that welcomes the arrival of spring. With just a little adjustment to the height and placement of your furniture, you can create an environment where you can fully enjoy the beauty and expressions of your Hina dolls.

What types of Hina dolls are there?

 
 

There are several types of Hina dolls based on how they are made.

 
≪Costumed Dolls (Ishochaku-ningyo)≫ are traditional Hina dolls dressed in kimonos just like people, and have long been cherished as authentic Hina displays.
≪Kimekomi Dolls≫ are made by embedding fabric directly into the doll's body; their compact size and durability make them grow on you more every time you display them.
In recent years, ≪Wooden Hina Dolls≫ have become popular. As the name suggests, they are made of wood, blend easily with modern interiors, and can be displayed casually to add a seasonal touch every year.

There are also various ways to display them, such as "hira-kazari" (single-tier display), "dan-kazari" (three, five, or seven-tier displays), "case displays" in glass or acrylic cases, and "storage displays" that are convenient for both setting up and putting away.
The names also change based on the number of dolls: a set with only the male and female dolls is called a "shinno-kazari" (emperor and empress display), adding the three court ladies makes it a "go-nin-kazari" (five-doll display), adding the five musicians makes it a "ju-nin-kazari" (ten-doll display), and including the attendants and helpers makes it a "jugo-nin-kazari" (fifteen-doll display).

By learning about the types of Hina dolls and how to display them, you can choose the perfect set for your home, making your annual seasonal celebration a richer and more heartwarming experience.

Are there any points to keep in mind when choosing Hina dolls?

 
 

When choosing hina dolls, start by considering where in your home you will display them; the appropriate size and style will naturally become clear.
Measure the width and depth of the display area to ensure there is sufficient space. If the size of your shelf or table is insufficient, you can achieve the display you envisioned by using creative solutions, such as cutting a board to slightly extend the surface.


If you are unsure or have any questions, please feel free to contact us. We would be happy to help you find the perfect hina dolls for you and your family.

Is it okay for children to touch the Hina dolls?

 
 

Many Hina dolls are crafted with precision and are very delicate, so touching them firmly can damage their costumes or faces. Therefore, it is generally safer to display them out of reach or choose Hina dolls that come in a display case.

That said, it is only natural for small children to be interested in them. Spending time enjoying them together as a family, while touching them gently, can become a precious memory unique to the festival.

We also offer the "Puca" series, which is designed with the assumption that children will touch it. While family members will do the decorating during the toddler years, children can join in and enjoy decorating together once they are a little older. It is popular as a set of Hina dolls that allows children to experience the warmth of wood and enjoy the figures with all five senses.

Are there any tips for storing this long-term to keep it in good condition?

 
 

After you have finished displaying them, it is important to store them in a well-ventilated, dry place, away from humidity and direct sunlight. To protect the fabric of costume dolls, it is best to wrap them in Japanese paper or non-woven fabric for storage. By carefully storing kimekomi dolls and those in cases to keep them free of dust, you can enjoy displaying them beautifully year after year.

How should I take care of it?

 
 

Hina dolls are sensitive to dust and moisture, so simply dusting them gently with a soft cloth or brush is usually sufficient. If you are concerned about stains or spots on their costumes, do not try to rub them off; instead, consult a professional doll shop. For dolls in display cases, you can keep them clean and beautiful by periodically wiping the outside of the case as well.

Customer Testimonials

花ころも

現代の暮らしに寄り添うデザインが嬉しい

 
 

I was looking for something in a size that would fit even in a limited space.

The "Hare to Kurasu" Hina dolls respect tradition while featuring a design that suits modern living, and it was exactly what I had been searching for.

Though compact, they have a striking presence, and they fill my living room with a gentle spring atmosphere.


Ms. K, Tokyo (Apartment resident)

花ころも

贈り物にも自信を持って選べました

 
 

I chose this as a special gift for my first grandchild's first seasonal festival.

With its elegant appearance and meticulous attention to detail, I felt confident presenting it as a gift. My daughter and her husband were also delighted, saying it fits beautifully into their home, and we were all able to celebrate a warm and wonderful festival as a family.



T from Hyogo Prefecture (Gift for a grandchild)

花の宴

心がほっとする雛人形です

 
 

I fell in love at first sight with its gentle expression and soft colors.

When it arrived, it was even more elegant than in the photos and blended perfectly into the atmosphere of my home. Every time I see it, I feel a sense of calm and relief in my heart.

As my daughter grows, I look forward to welcoming many more springs together with these Hina dolls.

Okayama Prefecture, N (celebrating her child's first festival)

KIMONO雛

KIMONO雛の世界観に惹かれて

 
 

From the moment I first saw it, I was drawn to the color palette and the modern patterns on the kimono.

Although it is traditional, it has an atmosphere that fits seamlessly into modern life. It doesn't look out of place in our living room; if anything, it has brightened up the space.

My daughter also happily gazes at it, saying, "What a cute hina doll."

It’s the kind of hina doll that makes me look forward to displaying it every year.

Kanagawa Prefecture - A (Displayed in the living room) 

次郎座衛門雛

受け継ぎたくなる美しさ

 

I was looking for a traditional, prestigious-looking Hina doll and came across the "Jirozaemon" style, which truly showcases the artisan's craftsmanship.

Because it was a significant investment, I looked at many other websites, but yours stood out because the photos captured the atmosphere and fine details so well, and the descriptions were much more thorough than elsewhere, allowing me to make my purchase with confidence.


The actual doll is truly magnificent, with a presence that makes me want to pass it down through the generations.

Thank you very much.


M. from Kyoto Prefecture